Mrs. Ruchikaa Kapoor Sheikh is the Creative Producer and Executive Vice President at Balaji Motion Pictures. In her career spanning almost a decade at Balaji Telefilms, Ruchikaa has successfully dabbled across Marketing, Branding and the Creative departments. Her repertoire includes a list of critically acclaimed and commercially successful films produced under the prestigious banner.
Her passion for movies and her drive to come up with unconventional and clutter breaking content has etched Balaji Motion Pictures as one of the leading production houses on the map of entertainment.
As Marketing and Branding Head, Ruchikaa Kapoor spearheaded campaigns for films like Lipstick Under My Burkha, Udta Punjab, Ek Villain among many others. Each campaign went onto becoming a revolution in itself. As Creative Producer, she has spearheaded films like DreamGirl, Veere Di Wedding, Judgementall Hai Kya, Dolly Kitty Aur Woh Chamakte Sitare among others.
Telling path breaking stories, allying with new talent and giving radical ideas a commercial window has been the centre piece of her journey so far.